_martha-cotton-at-iit-design-research-conference-2010.jpg "Martha Cotton at IIT Design Research Conference 2010 from english photos nokia Video Screenshot Preview")
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⏲ Duration: 15 min 47 sec
✓ Published: 02-Jun-2010
✓ Published: 02-Jun-2010
Description:
Accidents and Plans: A few good tools for collaborationnnOnce upon a time, marketers saw truth mostly in numbers. But, as this conference will explore, there have been some key shifts in the last 10 or so years: Design Research has broken out of its niche status and quantitative research has been stripped of its compulsory status.Design research has moved to the mainstream; quantitative research has become but one of many tools for decision making.nn“Truth” about consumers is now found in
Accidents and Plans: A few good tools for collaborationnnOnce upon a time, marketers saw truth mostly in numbers. But, as this conference will explore, there have been some key shifts in the last 10 or so years: Design Research has broken out of its niche status and quantitative research has been stripped of its compulsory status.Design research has moved to the mainstream; quantitative research has become but one of many tools for decision making.nn“Truth” about consumers is now found in
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