_duralast-batteries-sd-to-hd.jpg "Duralast Batteries... SD to HD from pillar logos Video Screenshot Preview")
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⏲ Duration: 34 sec
✓ Published: 16-Mar-2012
✓ Published: 16-Mar-2012
Description:
Here's my solution to a common problem. AutoZone (through their ad agency, Doner Inc./Detroit) wanted to re-broadcast a successful commercial that I directed and photographed in 2003. Back then, TV spots were produced in standard definition. In 2003, most networks and cable systems weren't accepting HD commercials. After all, very few people owned an HDTV.nnI shot the original Duralast battery commercial in 4:3 ratio, standard definition at 23.98 frames per second. (Note that all 24P standard de
Here's my solution to a common problem. AutoZone (through their ad agency, Doner Inc./Detroit) wanted to re-broadcast a successful commercial that I directed and photographed in 2003. Back then, TV spots were produced in standard definition. In 2003, most networks and cable systems weren't accepting HD commercials. After all, very few people owned an HDTV.nnI shot the original Duralast battery commercial in 4:3 ratio, standard definition at 23.98 frames per second. (Note that all 24P standard de
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