_shell-helix-ultra-cup-2020-mamelodi-sundowns.jpg "Shell Helix Ultra Cup 2020_MAMELODI SUNDOWNS from psl 1 match 2 Video Screenshot Preview")
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⏲ Duration: 30 sec
✓ Published: 11-Dec-2020
✓ Published: 11-Dec-2020
Description:
South Africa is fanatical about soccer. There are 32 teams in the PSL, with 301 games taking place in 4 national competitions. nnThen there’s the Shell Helix Ultra Cup. One independent friendly match with no effect on teams’ standings and a marketing budget of less than 1% of the 4 main competitions. nnSo, how did we change the smallest match of the year into the biggest one? By changing it from a game between 2 teams, into a game between 2 cities. nnWe created 2 different integrated campaig
South Africa is fanatical about soccer. There are 32 teams in the PSL, with 301 games taking place in 4 national competitions. nnThen there’s the Shell Helix Ultra Cup. One independent friendly match with no effect on teams’ standings and a marketing budget of less than 1% of the 4 main competitions. nnSo, how did we change the smallest match of the year into the biggest one? By changing it from a game between 2 teams, into a game between 2 cities. nnWe created 2 different integrated campaig
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