Televisionation: Curren¢y: Rob Jayson, EVP of Insights and Analytics at USIM from usim Watch Video
Preview(s):
Gallery
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
⏲ Duration: 19 min 15 sec ✓ Published: 25-Jul-2023
Description: ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.nnThis episode features Rob Jayson, EVP of Insights and Analytics at independent media agency, USIM. Among other things, he discusses the importance of upper funnel branding vs. complete dependency on data tracking, explains how USIM is working to provide its clients with a “360-degree” understanding of their brands (“it’s an art, with a whole lot of number
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)