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⏲ Duration: 1 min 17 sec
✓ Published: 21-May-2017
✓ Published: 21-May-2017
Description:
Supremo - one of the largest producer of canned goods and food products in the country was struggling to reach its target audience, as young housewives simply don’t care for traditional advertising. Our research showed that they are mostly attracted to soap operas and scrolling cute things on social media.nnnBrand needed to group all of its products: pasta, rice, beans, sweet corn, buckwheat, mushrooms, olives, sugar, flour and etc. - under one slogan - “It’s delicious for the whole family
Supremo - one of the largest producer of canned goods and food products in the country was struggling to reach its target audience, as young housewives simply don’t care for traditional advertising. Our research showed that they are mostly attracted to soap operas and scrolling cute things on social media.nnnBrand needed to group all of its products: pasta, rice, beans, sweet corn, buckwheat, mushrooms, olives, sugar, flour and etc. - under one slogan - “It’s delicious for the whole family
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