_rectify-mylifein20years-com.jpg "Rectify : MyLifeIn20Years.com from fwa Video Screenshot Preview")
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⏲ Duration: 61 sec
✓ Published: 28-Oct-2013
✓ Published: 28-Oct-2013
Description:
MyLifeIn20Years.com is a campaign site that promotes a Sundance Channel original show called ‘Rectify’.The concept of the site was to dynamically write a narrative that parallels the experiences of Rectify’s main character Daniel Holden. In doing so, we give people an impactful first person experience of being wrongly accused of murder, spending 20 years in jail, losing most of their friends, and having to re-adjust to a whole new world. Throughout this experience we introduce users to c
MyLifeIn20Years.com is a campaign site that promotes a Sundance Channel original show called ‘Rectify’.The concept of the site was to dynamically write a narrative that parallels the experiences of Rectify’s main character Daniel Holden. In doing so, we give people an impactful first person experience of being wrongly accused of murder, spending 20 years in jail, losing most of their friends, and having to re-adjust to a whole new world. Throughout this experience we introduce users to c
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